Wednesday, January 23, 2013

scmp: British Council removes 'GREAT' ads after colonial flags debate

英國領事館: "GREAT Britain"廣告是推廣來臨的英國升學展覽會,這個全球性宣傳活動,在其他地方內容都一致,唯部份內容在香港被扭曲,數日前決定删去MTR站內的廣告,以免影響整個宣傳活動的原意及成功。

食晒檸檬啦~~ 我都有同感,港英政府比特區政府優秀得多,但講緊嘅地方一直都係香港,同英國本土毫不相干!唔好搞到好似日日都想咸濕返個英國身份來得唔得也。。。單戀到嚇親人,囉到爆!

Patsy Moy

The British Council has removed eye-catching train station advertisements bearing the UK flag and the slogan "This is GREAT Britain" amid sensitivity over the growing use of the colonial flag as a symbol of opposition to the Hong Kong government.

The ads were put up in Admiralty MTR station last week to promote an education exhibition being held at the weekend but were taken down a few days early. They sparked widespread discussion on the Facebook sites of both private users and the British consulate, with some posters glorifying colonial rule.

Asked why the ads had been taken down, the British Council said some of the wording was "open to misinterpretation".

"The GREAT campaign is being used to promote the upcoming British Council education exhibition," a spokeswoman said. "As a global campaign it has uniform messaging for all markets. Given some of the wording has been subject to misinterpretation in Hong Kong, it was decided to remove those posters a few days early in order not to detract from the positive nature and overall success of the campaign."

The MTR Corporation would not comment beyond saying that advertising in its stations were commercial agreements between the firm and its clients.

On Facebook, one user wrote: "Yes! This is Hong Kong, here is Great Britain!"

Another wrote: "Great Britain built Great Hong Kong!" and "UK has always seemed to mean less at home than to its own nationals and admirers abroad." A picture of the ad attracted more than 90 likes on Facebook.

In recent anti-government rallies, some protesters have waved colonial Hong Kong flags, which have a prominent image of the British flag.

City University political scientist James Sung Lap-kung said those who were enamoured of the colonial regime were mostly young people born in the 1980s and '90s, when Hong Kong was enjoying its heyday socially and economically.

"Before the 1970s, Hong Kong was plagued by a string of injustices and social problems, such as corruption and a wide poverty gap, as well as a lack of social services," he said. "Establishment of the [Independent Commission Against Corruption] in 1974 marked a milestone in Hong Kong's anti-corruption history."

The generation born before the 1970s and those who lived through those days "might not be so impressed by the British rule", Sung said. Many protesters also felt upset by post-handover rule "amid all the ups and downs of Hong Kong", he said, including the 1997 Asian financial turmoil, the Sars epidemic in 2003 and the financial crisis in 2009.

In contrast, they remembered pre-handover Hong Kong as corruption-free, booming economically with an efficient civil service and better public services, "so it is no surprise that they are expressing appreciation for the British government", he said.

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